Shares of Japan’s Kadokawa, a media conglomerate known for its role in creating the hit game “Elden Ring,” plummeted by their daily limit on Friday after the company announced a capital partnership with Sony Group instead of the expected full acquisition. The two companies revealed that Sony would invest approximately 50 billion yen ($317 million) in Kadokawa by acquiring a 10% stake through a new share issuance.
Stock Impact
Kadokawa’s stock fell sharply by 15.95% on Friday, ending the day at 3,689 yen, the daily limit, as sell orders overwhelmed the market. This comes after a surge of about 45% in Kadokawa’s stock price over the past month, fueled by reports of potential acquisition talks with Sony. Analysts pointed out that investors had expected a premium offer through a tender bid, which did not materialize, contributing to the sharp drop in Kadokawa’s share price.
Market Reaction
The investment from Sony, while making it the largest shareholder in Kadokawa, was seen as a disappointment by some market participants, especially given that the sale price of 4,146 yen per share was a discount of more than 5% compared to Kadokawa’s closing price the day before. Analysts like Shunki Nakamura from Jefferies also noted that the move would be dilutive due to the new share issuance.
Strategic Goals
The deal between Sony and Kadokawa is aimed at enhancing Sony’s position in the growing anime market, with Kadokawa’s publishing business playing a key role in the creation and distribution of anime content. However, while the partnership stops short of a full acquisition, there is potential for increased collaboration and future moves toward a larger stake in Kadokawa, according to analysts.
Sony’s Position
Despite the negative reaction in Kadokawa’s stock, Sony’s shares rose by 2% in the morning and ended the day with a modest 0.7% gain. Traders noted that this more limited partnership with Kadokawa would free up Sony to allocate capital to other projects.
