Style DNA introduces a generative AI chatbot that recommends outfit ideas tailored to your color type.

Style DNA, an AI-powered fashion stylist app, has enhanced its capabilities with a new generative AI chatbot designed to suggest outfit ideas based on users’ color types. The app utilizes a personalized style profile generated from a single selfie, catering particularly to individuals interested in seasonal color analysis. Traditionally an expensive service, Style DNA leverages AI to potentially reduce costs significantly by analyzing complexion and facial features to determine the best colors that complement the user’s skin tone.

Beyond color analysis, Style DNA offers features such as personalized shopping recommendations and wardrobe management. It suggests outfits tailored to the user’s height, body type, and existing wardrobe items, which can be scanned and uploaded via the app. Additionally, the app aids in preventing impulse purchases by providing real-time advice when users take photos of potential clothing items while shopping.

Elena Volkova, co-founder of Style DNA, highlighted the app’s approach to personalization: “[Style DNA] generates personalized recommendations based on an individual’s appearance rather than predicting what users will purchase based on their previous shopping history.”

The integration of a generative AI chatbot further enhances the app’s functionality, allowing users to seek advice on outfit choices for various events or specific items of clothing. Style DNA collaborates with a wide range of retailers, including H&M, Zara, Old Navy, and Urban Outfitters, to offer a marketplace where users can find suggested clothing items that align with their personal style preferences.

Overall, Style DNA combines AI-driven fashion insights with user-centric personalization to revolutionize how individuals approach their wardrobe choices and style preferences.