Airtel to Close Wynk Music App, Transition Staff to New Roles

Airtel to Offer Exclusive Deals on Apple Music for Customers

Bharti Airtel, a major player in the Indian telecommunications market, is set to shut down its Wynk Music app, according to recent reports. This decision marks Airtel’s exit from the music streaming industry, as confirmed by the company’s spokesperson. The move comes shortly after Airtel announced a significant strategic partnership with Apple, focusing on video and music streaming services.

Wynk Music, which has been a part of Airtel’s digital services offering, will cease operations in the coming months. As part of this transition, Airtel plans to absorb all current Wynk Music employees into its broader organization. This decision is seen as a way to retain talent while aligning the company’s focus with its new partnership with Apple.

The closure of Wynk Music is part of Airtel’s broader strategy to streamline its services and concentrate on key areas of growth. The company’s collaboration with Apple is expected to enhance its offerings in video and music streaming, potentially providing exclusive content and offers to its customers.

Airtel’s partnership with Apple will likely include special promotions on Apple Music for Airtel customers. This could involve discounted subscriptions, bundled services, or other incentives to attract and retain users. The shift aligns with a broader trend in the telecommunications industry, where companies are increasingly focusing on content partnerships to differentiate their services.

For now, customers of Wynk Music are advised to transition their music libraries and subscriptions as the app approaches its shutdown date. Airtel has assured users that they will receive guidance on how to migrate their data and continue enjoying music through alternative platforms.

Overall, the closure of Wynk Music and the absorption of its employees reflect Airtel’s strategic pivot towards leveraging partnerships with major tech companies like Apple. This move is expected to reshape the company’s digital services landscape and offer new opportunities for growth in the streaming sector.