X (formerly Twitter) is set to expand its services beyond social media, with plans to offer financial and streaming services starting in 2025. This ambitious move, announced by the company’s CEO on Wednesday, is part of X’s broader vision to evolve into an “everything app.” Under the leadership of Elon Musk, the platform aims to compete with multi-functional services like China’s WeChat. In a post on the platform, the CEO emphasized that X intends to connect users in ways that have never been done before, positioning itself as more than just a microblogging site.
The new services, X Money and X TV, will provide users with financial tools and streaming content, marking a significant shift in the platform’s focus. X Money is expected to offer various financial services, potentially including digital wallets, payments, and other financial products. X TV, on the other hand, will bring streaming capabilities to the platform, further diversifying its offerings. These additions will enhance the platform’s functionality, allowing users to interact socially, manage finances, and enjoy entertainment all within the same ecosystem.
Alongside these new services, X is also planning to enhance its artificial intelligence capabilities. In 2025, the platform will introduce improvements to Grok, its AI chatbot, which has already become an integral part of the user experience. The goal is to offer more personalized and interactive features, allowing users to engage with the platform in new and innovative ways.
This direction aligns with the broader vision for X that CEO Linda Yaccarino laid out during the platform’s rebranding from Twitter to X in 2023. The rebrand marked a major shift for the company, including the removal of the traditional verification system, the introduction of X Premium, and the replacement of Twitter’s iconic bird logo with the X symbol. As the company moves into 2025, it is clear that X aims to reshape the landscape of social media, financial services, and entertainment, hoping to become a central hub for a wide range of user activities.