Amazon is significantly expanding its quick commerce footprint in India with the wider rollout of its 10-minute delivery service, Amazon Now. The service, which was earlier limited to a few major cities, is now being extended to 100 cities across the country as part of the company’s aggressive push into ultra-fast delivery.
Amazon Now operates through a network of micro-fulfilment centres (MFCs) located within local neighbourhoods. These compact warehouses are designed to store high-demand everyday items such as groceries, personal care essentials, fashion accessories, beauty products, and small household appliances, enabling rapid order processing and delivery.
With this expansion, Amazon is increasing its infrastructure by setting up around 1,000 micro-fulfilment centres to support faster logistics and wider coverage. The company also claims that this move will benefit over 16,000 farmers by helping them reach customers directly through sellers on its platform, strengthening its supply chain ecosystem.
The service will now be available in cities such as Kochi, Pune, Hyderabad, Chennai, Kolkata, Jaipur, Lucknow, and Ahmedabad, in addition to existing metro regions like Mumbai, Delhi-NCR, and Bengaluru. Users can access the feature through the Amazon app by looking for the “Now” icon, which indicates availability in their area, positioning Amazon in stronger competition with players like Blinkit, Swiggy Instamart, and Zepto.