Apple Introduces MacBook Air 13-Inch and 15-Inch Models Powered by M3 Chipset in India: Price, Specs Revealed

Apple introduced its latest iterations of MacBook Air on Monday, March 4, unveiling upgraded 13-inch and 15-inch models powered by the cutting-edge 3nm M3 chipset. Alongside the processor enhancements, the refreshed MacBook Air lineup boasts several incremental upgrades, reaffirming Apple’s commitment to innovation and performance. Noteworthy among these enhancements is the promise of extended battery life, with Apple claiming up to 18 hours of usage on a single charge, ensuring uninterrupted productivity for users on the go. This release follows Apple’s pattern of integrating its proprietary M-series chipsets across its product portfolio, aligning with its strategy to deliver seamless performance and enhanced user experiences across devices.

In terms of pricing and availability in the Indian market, the 13-inch Apple MacBook Air with the M3 chipset presents a range of configurations catering to diverse user preferences and requirements. The base variant, featuring 8GB of RAM and 256GB of storage, is priced at Rs. 1,14,900, while the model with 8GB of RAM and 512GB of storage commands a price tag of Rs. 1,34,900. For users seeking higher memory configurations, the 16GB RAM variant paired with 512GB of storage is available at Rs. 1,54,900. Similarly, the 15-inch MacBook Air offers multiple configurations, with prices starting at Rs. 1,34,900 for the base model with 8GB of RAM and 256GB of storage. Users can opt for higher storage capacities and memory configurations, with options ranging up to Rs. 1,74,900 for the model featuring 16GB of RAM and 512GB of storage. Additionally, both models are offered in a choice of captivating colour options, including midnight, starlight, silver, and space grey, providing users with the flexibility to select a variant that complements their personal style and preferences.

As Apple continues to push the boundaries of innovation with its MacBook lineup, the latest additions underscore the tech giant’s unwavering commitment to delivering cutting-edge technology and unmatched performance to its discerning customer base. With the integration of the powerful M3 chipset and a host of other enhancements, the new MacBook Air models set a benchmark for excellence in the realm of portable computing, promising users an unparalleled computing experience marked by seamless multitasking, enhanced productivity, and exceptional battery life.

The new M3-powered MacBook Air models are available to preorder in 28 countries, including India. They will go on sale on March 8 via Apple Store and Apple Authorised Resellers.

Both the new MacBook Air models are powered by the M3 SoC, which also powers the MacBook Pro (2023) models. Alongside, the laptops also come with a new 16-core Neural Engine, which Apple claims will give its on-device machine learning a boost, making it the “world’s best consumer laptop for AI”. It also features an AV1 decode engine for higher-quality video streaming. Apple claims that the new chipset makes the M3 models 60 percent faster than the M1 laptops, and 13 times faster than the fastest Intel-based MacBook Air.

New features on the MacBook Air 2024 models include the support for up to two external displays when the lid is closed, WiFi 6E support, Voice Isolation and Wide Spectrum microphone modes, and up to 18 hours of battery life, claimed the company.

The display on both the MacBook Air models is still the same Liquid Retina panel with a (2,560 x 1, 664 pixels) resolution. It also has a peak brightness of 500 nits. The laptops are paired with up to 16GB of RAM and it is configurable up to 24GB of RAM. It also gets up to 512GB of SSD inbuilt storage which is configurable up to 2TB. The new MacBook Air models also get a MagSafe 3 charging port, a 3.5mm headphone jack, and two Thunderbolt/ USB 4 ports for multiple use cases.