The European Commission intensified its regulatory action against Big Tech on Wednesday, charging Google with two violations of the Digital Markets Act (DMA) and ordering Apple to open its ecosystem to competitors. The crackdown comes amid growing tensions between the EU and the U.S., with former President Donald Trump previously threatening tariffs in response to European fines on American companies.
Google’s alleged violations include restricting app developers from directing users to external offers outside the Google Play Store and prioritizing its own services—such as Google Flights, Google Shopping, and Google Hotels—over competitors in search results. The EU claims these practices hinder fair competition and consumer choice. Google defended its business model, warning that stricter regulations could reduce the quality of search results and limit investment in Android and Play services.
Apple was issued two compliance orders, requiring it to allow rival device makers seamless access to its technology and to establish clear timelines for responding to developers’ interoperability requests. Apple pushed back, arguing that these measures would slow innovation and unfairly benefit competitors who do not follow the same regulations.
Both companies face serious consequences if they fail to comply. Google, which has already been fined over €8 billion by the EU for previous antitrust violations, could face penalties of up to 10% of its global revenue. Apple may also undergo further investigations and financial sanctions if it does not meet the new regulatory demands.
Despite the regulatory pressure, shares of Alphabet and Apple rose by 1% and 1.6%, respectively, following the announcement.