Apple appears to have delivered its strongest-ever performance in India in 2025, as iPhone shipments surged and pushed the company to new milestones in one of its most important markets. Fresh market data suggests the Cupertino giant capitalized on growing demand despite broader industry headwinds, reinforcing India’s role in Apple’s global growth strategy.
According to a report citing Counterpoint Research, iPhone shipments in India climbed to around 14 million units in 2025, helping Apple secure a record 9% market share, up from roughly 7% the previous year. This marks Apple’s best annual showing in the country, even as total smartphone shipments across India stayed relatively flat at approximately 152 million units.
Analysts point to Apple’s expanded product lineup as a major growth driver. From the latest iPhone 17 series to the still-popular iPhone 16 models and the more accessible iPhone 16e, Apple offered options across multiple price segments, appealing to a wider range of consumers.
Another key factor behind Apple’s momentum was improved accessibility. Broader online and offline availability, combined with attractive financing schemes such as no-cost EMIs and bank discounts, made iPhones more attainable for Indian buyers. Together, these strategies helped Apple outperform the market and cement 2025 as a record-breaking year for the brand in India.