Binance Celebrates International Women’s Day with Crypto-Inspired Perfume Launch

In a unique celebration of International Women’s Day, Binance, the world’s leading cryptocurrency exchange, is stepping into uncharted territory by launching a perfume named ‘Crypto’. With this bold move, Binance aims to extend its outreach to potential women investors, entrepreneurs, and developers, fostering inclusivity within the crypto community. Packaged in an elegant gold bottle, the ‘Crypto’ fragrance embodies a fusion of elegance and sophistication, symbolizing the intersection of fragrance and finance.

As part of its broader campaign to address gender disparities in the crypto industry, Binance is offering an enticing incentive to female participants. The first 5,000 women who successfully complete a beginner crypto course on Binance Academy will receive $25 worth of Tether token vouchers. This initiative not only encourages women to explore the world of cryptocurrency but also serves as a stepping stone towards bridging the gender gap in the rapidly evolving crypto sector.

While the Crypto perfume is not available for sale, Binance has strategically positioned sampling stations at pop-up stands across Bahrain. These vibrant stalls serve as hubs for engaging discussions and exchanges, where individuals can explore the fragrance firsthand and participate in dialogues surrounding gender diversity and empowerment within the crypto realm.

By creating opportunities for women to engage with cryptocurrency in a tangible and innovative manner, Binance is taking proactive steps towards fostering a more inclusive and diverse ecosystem. Through initiatives like the Crypto perfume launch and the beginner crypto course incentive, Binance is empowering women to become active participants in the crypto revolution, driving positive change and paving the way for a more equitable future in finance.

Every year since 1975, March 8 is observed as International Women’s Day as per the UN’s declaration. Binance, touted as the world’s largest exchange, decided to appeal to potential women investors, entrepreneurs, and developers through a new kind of product – a perfume. Binance has announced the launch of a fragrance named ‘Crypto’, curated especially for women and packed in what appears to be an illustrious gold bottle. The tagline of this perfume is, ‘Fragrance meets Finance’.

The exchange is launching this Crypto perfume as a part of a new campaign. Addressing the gender imbalance that presently prevails in the crypto sector, Binance has decided to reward the first 5,000 women who complete a beginner crypto course on Binance Academy with $25 (roughly Rs. 2,070) in the form of Tether token vouchers.

This perfume is not for sale but is available for sampling at pop-up stands in Bahrain. The exchange has set up stalls for these perfumes in some public places to initiate conversations to discuss ways to fill the gender gap in the crypto sector.