Coinbase has recently made a strategic move to enhance the visibility of Web3 projects on its Layer-2 network, Base, by acquiring Spindl, an onchain advertising platform. The details of the acquisition, including the financial terms, have not been disclosed. This acquisition signals Coinbase’s commitment to supporting the growth and outreach of Web3 developers and projects, helping them gain traction within the Web3 community. By integrating Spindl’s capabilities, Coinbase aims to provide a much-needed marketing avenue for projects, allowing them to grow their presence in the onchain ecosystem.
Base, Coinbase’s Ethereum-based Layer-2 blockchain, has been in operation since its launch in August 2023. According to the platform’s official site, Base has already attracted a wide user base, with thousands of developers spanning over 190 countries utilizing the network to build innovative Web3 projects. The growth of Base has been fueled by the increasing interest in decentralized technologies, and Coinbase’s efforts to expand its offerings have positioned it as a prominent player in the Layer-2 space.
Jesse Pollak, the creator of Base, expressed enthusiasm about the acquisition, emphasizing the importance of expanding the reach of Web3 developers. On X (formerly Twitter), Pollak highlighted that many Web3 builders have voiced the need for better marketing opportunities. With the addition of Spindl’s onchain advertising solutions, Coinbase aims to meet this demand and provide developers with the tools they need to gain visibility and recognition.
This acquisition is a clear indication that Coinbase is focused on empowering the Web3 community by offering more comprehensive support, not just in terms of technology but also in marketing and outreach. By bridging the gap between developers and their target audience, Coinbase is positioning itself as a leader in the evolving Web3 ecosystem, with a particular emphasis on making it easier for promising projects to achieve widespread adoption and success.
