Elon Musk announces that X’s long-form videos will soon be accessible on smart TVs

Earlier, Fortune magazine suggested that the app could resemble the YouTube TV app.

Long-form videos will soon be available on smart televisions, billionaire Elon Musk said, after Fortune magazine reported that social network X planned to launch next week a TV app for Amazon and Samsung users.

The platform rolled out an early version of video and audio calling for some users last October, after Musk had said he planned to turn it into a super app offering services from messaging to peer-to-peer payments.

“Coming soon,” Musk said in a brief response on X to a user’s posting that the platform’s long-form videos could be watched directly on smart TVs.

Earlier, Fortune said the app could look similar to the TV app offered by Google’s Youtube. It cited an unidentified source as saying Musk was set on competing with YouTube.

X did not immediately respond to a Reuters request for further details on the app.

In the push to become a “video-first platform”, X has been forging partnerships with the likes of former Fox commentator Tucker Carlson and former CNN anchor Don Lemon.

Since Elon Musk’s acquisition of the platform in 2022, it has encountered challenges in retaining advertisers amidst ongoing controversies. In response, the platform announced last month its intention to allow advertisers to display video ads alongside specific content creators.