Meta intends to integrate generative AI into metaverse games

Meta (formerly Facebook) is aiming to inject new life into its metaverse strategy by integrating more generative AI technology into VR, AR, and mixed reality games. This initiative seeks to explore innovative consumer experiences through dynamic gameplay driven by generative AI. Job listings indicate Meta’s interest in creating games that offer non-deterministic paths and evolve uniquely with each playthrough.

In addition to enhancing gameplay experiences, Meta plans to develop or collaborate with third-party creators to build generative AI-powered tools that streamline game development workflows and reduce time-to-market. Initially focusing on Horizon, Meta’s suite of metaverse games and creation tools, the company may extend these efforts to games and experiences across other platforms like smartphones and PCs.

The goal, as outlined in the job listings, is to pioneer new experiences that are currently beyond reach, potentially transforming the gaming ecosystem by enabling greater efficiency and content creation capabilities.

Despite Meta’s success in selling millions of Quest VR headsets, the company continues to face challenges in attracting users to its Horizon mixed reality platform and overcoming substantial operating losses within its Reality Labs division.