OpenAI, the creator of ChatGPT, is set to debut its first-ever television commercial during the 2025 Super Bowl, according to a report by the Wall Street Journal. The Super Bowl, renowned for its massive audience and high-profile advertising opportunities, is an ideal platform for brands seeking widespread visibility. The event is expected to generate significant buzz, especially given the creative nature of Super Bowl ads.
This marks OpenAI’s first move into commercial advertising, following the footsteps of competitors like Google, which promoted its AI capabilities during last year’s Super Bowl. OpenAI, which did not immediately respond to a Reuters request for comment, has rapidly expanded its influence since launching ChatGPT in late 2022. The AI tool now boasts over 300 million weekly active users.
The 30-second ad slots for the 2025 Super Bowl have been priced as high as $8 million, up from around $7 million last year. The game will be held on February 9 at the Caesars Superdome in New Orleans, with an estimated viewership of 210 million.
OpenAI, which is partly owned by Microsoft, is in discussions to raise as much as $40 billion, placing its valuation at around $300 billion. The company also appointed its first chief marketing officer, Kate Rouch, in December 2024, signaling its growing emphasis on branding and public outreach.
