Reliance and Disney Reportedly Seek CCI Approval with Cricket Rights Assurance

Reliance Industries and Walt Disney have filed for antitrust clearance for their $8.5 billion media merger in India, emphasizing that their combined market influence, particularly in cricket broadcasting, will not adversely impact advertisers, according to two individuals familiar with the matter who spoke to Reuters.

The merger, announced in February, is anticipated to face rigorous scrutiny given that it will consolidate into India’s largest entertainment entity, boasting 120 TV channels and two streaming services. Additionally, it will secure exclusive rights to cricket, India’s premier sport.

Sources familiar with the matter, who chose to remain anonymous due to confidentiality constraints surrounding the approval process, indicated that Reliance and Disney have informed the Competition Commission of India (CCI) that the acquisition of cricket rights occurred independently through a competitive bidding process.

The integration of Reliance’s vast media assets, including its extensive television network and digital platforms, with Disney’s global content prowess and streaming services, is expected to reshape the landscape of India’s media and entertainment sector. This merger aims to leverage synergies to offer a comprehensive range of content and services to consumers across the country.

Cricket, being a cornerstone of Indian sports culture, holds significant commercial value. The merger’s consolidation of cricket rights under a unified entity raises concerns about potential monopolistic practices and its impact on competition within the media market. However, Reliance and Disney have reportedly assured CCI that the acquisition of these rights was conducted through a transparent and competitive process, aiming to alleviate regulatory concerns.

As part of the merger proposal, Reliance and Disney are likely to outline commitments aimed at safeguarding fair competition and ensuring continued access to diverse content for consumers and advertisers alike. These commitments may include provisions to maintain open access to cricket rights and uphold fair pricing practices within the advertising ecosystem.

The outcome of the CCI’s review will be closely watched by industry stakeholders and regulatory experts, as it will set a precedent for future mergers and acquisitions within India’s rapidly evolving media and entertainment landscape. Pending regulatory approval, the Reliance-Disney merger is poised to redefine market dynamics and consumer experiences in one of the world’s fastest-growing media markets.