Şunun için etiket arşivi: Crypto Ads

Google is preparing to tighten its cryptocurrency advertising policies in the European Union to comply with the region’s newly enforced MiCA regulations. The Markets in Crypto-Assets (MiCA) framework, which took effect in December 2024, positions the EU as one of the first major jurisdictions to regulate digital assets comprehensively. In response, Google will implement updated advertising rules later this month, aiming to provide clearer guidance around promoting crypto products, which remain volatile and largely unregulated globally.

Under the revised policy, only crypto exchanges and wallet providers registered under MiCA will be permitted to advertise their services through Google’s platforms within the EU. The changes, which were first announced last month, will officially take effect on April 23. The move underscores Google’s efforts to align its operations with emerging regulatory frameworks and to foster a safer advertising environment for users engaging with digital financial products.

The MiCA regulations are designed to streamline crypto operations across the European Economic Area, allowing licensed companies in one member state to offer services throughout the EU, as well as in Iceland, Norway, and Liechtenstein. Google’s updated rules specify that advertisers must be licensed as a Crypto-Asset Service Provider (CASP) by an appropriate national authority and must comply with additional national-level laws where applicable, even if those go beyond MiCA’s core requirements.

In addition to cryptocurrency exchanges and wallets, the stricter policy will also extend to blockchain-based gaming platforms involving non-fungible tokens (NFTs). Advertisers promoting games that allow NFT transactions must similarly hold CASP licenses and adhere to all local regulations. By implementing these changes, Google aims to bolster regulatory compliance while supporting the EU’s broader mission to bring more oversight and security to the fast-evolving digital asset sector.