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Samsung Galaxy Unpacked 2026: How to Watch the Galaxy S26 and Galaxy Buds 4 Launch Live

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Samsung Galaxy S26 launch LIVE — S26 Ultra price, specs and release date due to be unveiled at Samsung Unpacked | Tom's Guide

Samsung is all set to kick off its first Galaxy Unpacked 2026 event, one of the most anticipated tech showcases of the year. Although the company has remained tight-lipped about the complete product lineup, industry expectations strongly point toward the debut of the next-generation Galaxy S26 series. As with previous years, the event is likely to set the tone for Samsung’s flagship strategy in 2026.

The South Korean tech giant has already hinted that this year’s announcements will heavily focus on Galaxy AI, promising features designed to make everyday tasks more “easy and effortless.” Artificial intelligence is expected to play a central role across the new devices, potentially enhancing photography, productivity, communication, and overall user experience. Samsung has also begun pre-reservations for the upcoming smartphones in India and several global markets, signaling strong confidence ahead of the official unveiling.

The Galaxy Unpacked 2026 event will take place today, February 25, in San Francisco, California. It is scheduled to begin at 10 am PT / 1 pm ET (11:30 pm IST). As always, Samsung is hosting the event both offline and online, allowing fans and consumers worldwide to tune in and watch the announcements unfold in real time.

Viewers can stream the event live via Samsung.com, the Samsung Newsroom, and the company’s official YouTube channel. The live broadcast will provide full coverage of all product announcements, feature demonstrations, and key highlights. With expectations running high for the Galaxy S26 lineup and new ecosystem devices, this Unpacked event could mark a major milestone in Samsung’s 2026 roadmap.

Samsung Begins Shipping HBM4 Chips to Boost AI Position

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Samsung Electronics said it has started shipping its most advanced high-bandwidth memory chips, HBM4, as it seeks to close the gap with rivals in supplying critical components for artificial intelligence accelerators.

Demand for high-performance memory has surged amid the global buildout of AI data centers. HBM chips are essential for feeding large volumes of data into AI accelerators, including those developed by Nvidia. Samsung has previously trailed competitors such as SK Hynix in delivering earlier-generation HBM products.

Samsung said its HBM4 chips deliver a consistent processing speed of 11.7 gigabits per second, a 22% improvement over its HBM3E predecessor, with peak speeds reaching 13 Gbps to address growing data bottlenecks. The company added that it plans to provide samples of next-generation HBM4E chips in the second half of the year.

Shares of Samsung rose following the announcement, reflecting investor optimism about its efforts to regain momentum in the competitive AI memory market. SK Hynix, which has maintained a leading position in HBM production, has said it aims to preserve its strong market share as competition intensifies. Meanwhile, U.S.-based Micron Technology has also begun high-volume production and customer shipments of HBM4.

The rollout underscores intensifying competition among memory manufacturers as AI infrastructure expansion continues to drive demand for faster, more efficient chip technologies.

Leaked Renders Reveal Fresh Look at All Three Samsung Galaxy S26 Models

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New Samsung Galaxy S26 Ultra renders show off the phone's new look, while a specs leak points to old cameras | TechRadar

Samsung’s highly anticipated Galaxy Unpacked 2026 event is set to take place later this month, where the company is expected to unveil the Galaxy S26, Galaxy S26+, and Galaxy S26 Ultra, alongside the new Galaxy Buds 4 lineup. Ahead of the official announcement, freshly leaked renders have surfaced online, offering a detailed look at all three smartphones and hinting at key design refinements.

According to the leaked images, the Galaxy S26 series will feature a pill-shaped rear camera module across all models, consistent with earlier rumors. The standard Galaxy S26 and Galaxy S26+ appear to house triple rear camera setups, while the Galaxy S26 Ultra stands out with a quad-camera system. Notably, one of the Ultra’s sensors is positioned outside the main camera island, accompanied by the LED flash, giving it a slightly distinct visual identity.

On the front, all three devices are expected to sport a hole-punch display with slim bezels and flat metal frames. The power button and volume rockers are placed on the right side, maintaining Samsung’s familiar layout. Under the hood, reports suggest that the Galaxy S26 and S26+ could be powered by Samsung’s new Exynos 2600 chipset, built on an advanced 2nm process, while the Ultra variant may feature a flagship Snapdragon processor in select markets.

The leaked renders also highlight changes to the S Pen on the Galaxy S26 Ultra. The stylus slot is rumored to have been repositioned to the corner of the device, and the S Pen itself appears to feature a subtly curved top and possibly a thinner tip. With the launch event scheduled for February 25 in San Francisco, excitement is building as Samsung prepares to officially reveal its next-generation flagship lineup to the global market.