This Startup Advocates for Business Mobile Apps to Emulate Consumer App Functionality

The Mobile-First Company is addressing the significant gap between consumer and business apps by prioritizing mobile functionality and user experience. Unlike many B2B apps that treat mobile platforms as secondary, this European startup is dedicated to developing a suite of mobile-first B2B apps tailored specifically for small and medium businesses (SMBs).

When users download an app from The Mobile-First Company, they can easily create an account directly from their phone, allowing them to perform all necessary tasks conveniently from their pocket device. This approach contrasts with the common practice among B2B tool providers, who often treat mobile apps as secondary or companion tools.

Rather than attempting to replicate complex enterprise software like Salesforce or Asana for mobile devices, The Mobile-First Company is focusing on addressing the specific needs of SMBs one app at a time. Recognizing that small companies require streamlined and intuitive solutions, the startup aims to develop individual apps tailored to perform specific tasks exceptionally well.

For example, The Mobile-First Company plans to develop apps for tasks such as creating quotes, tracking expenses, or managing inventory in workshops or small warehouses. By offering specialized apps designed to excel in their respective functions, the company aims to provide SMBs with accessible and efficient mobile solutions.

CEO Jérémy Goillot emphasizes that the company’s approach differs from the all-in-one model favored by other players in the industry. Instead, The Mobile-First Company believes in building a suite of specialized applications to address the unique needs and preferences of SMBs, recognizing that simplicity and usability are paramount for user adoption and success.