Wizz Air Introduces $550 ‘All You Can Fly’ Annual Subscription Pass for Unlimited European Travel

Wizz Air, a popular budget airline in Europe, has launched a groundbreaking travel subscription service offering unlimited flights for a yearly fee of 499 euros ($550). This “all you can fly” pass allows travelers to book both one-way and roundtrip flights to any of the airline’s international destinations throughout the year. The introductory price is available until Friday, after which the cost will rise to 599 euros.

The pass enables passengers to book flights up to three days before departure, with the booking window opening in September. However, each flight booked will require an additional flat fee of 9.99 euros, and any luggage beyond a personal item will incur extra charges.

Wizz Air plans to initially release 10,000 of these memberships, with seat availability subject to external and internal factors. This move follows similar subscription offerings by U.S. airlines like Frontier Airlines, which launched its $599 unlimited Go Wild! pass for North American routes last year. While European airlines have offered multiflight bundles, unlimited flight packages are relatively new in the region.

The introduction of this pass comes as Wizz Air faces challenges in profitability and customer satisfaction. The Hungarian airline recently reported a 44% drop in first-quarter operating profit, and it ranked last in a consumer group survey of short-haul European carriers. CEO Jozsef Varadi cited supply constraints and inflationary pressures as factors impacting the airline’s short-term outlook.

Wizz Air, which operates flights to destinations like the Maldives, Cairo, and Dubai, has also expressed interest in expanding its routes from Europe to India. This new subscription service represents an innovative attempt to attract more passengers and stabilize the airline’s financial performance amidst a competitive and evolving travel market.