Walt Disney Creates New Business Unit to Oversee AI and Augmented Reality Integration
Walt Disney is taking significant steps to harness the power of emerging technologies by establishing a new division dedicated to artificial intelligence (AI) and augmented reality (AR), marking a strategic move to further innovate across its various business sectors. The newly formed Office of Technology Enablement will focus on coordinating the use of AI and mixed reality (XR) technologies within Disney’s film, television, and theme park operations. This group will centralize efforts to explore how these cutting-edge technologies can enhance both consumer experiences and creative processes across Disney’s expansive media empire.
The initiative will be led by Jamie Voris, Disney’s current Chief Technology Officer for the film studio, who has been instrumental in the development of Disney’s app for the Apple Vision Pro mixed reality headset. Voris’s leadership in this space highlights Disney’s commitment to integrating XR technologies into its content creation and consumer offerings. As part of this transition, Eddie Drake will take over as the new CTO of Disney’s film studio, continuing the company’s technological innovation in entertainment.
In an email shared by Reuters, Disney Entertainment Co-Chairman Alan Bergman emphasized the transformative potential of AI and XR, noting that the rapid advancements in these fields are already reshaping consumer interactions and creative endeavors. Bergman underscored the necessity of embracing these technologies, saying that they will play an increasingly vital role in both the future of entertainment and Disney’s business strategy. He also acknowledged the importance of carefully navigating the associated risks, ensuring that Disney remains at the forefront of these evolving technologies while safeguarding its core values.
The formation of the Office of Technology Enablement marks a critical step for Disney as it seeks to maintain its leadership in the ever-changing media landscape. By integrating AI and AR into its various platforms, Disney aims to not only create more immersive and engaging experiences for its audiences but also to streamline production and creative processes. The company’s forward-thinking approach will allow it to better compete in the highly dynamic entertainment industry, where technological innovation is becoming a key driver of success.
