Instagram has introduced a new feature called trial reels, designed to make it easier for creators to experiment with fresh content. Announced in May and now available in a test phase, trial reels allow creators to share their content with users who do not follow them, gathering valuable feedback before deciding whether to post it more widely. This feature aims to help creators gauge the interest in new content ideas, from different genres and storytelling formats to new topics that may not fall within their usual niche.
The core idea behind trial reels is to give creators a safe space to test content that may be outside their typical style or audience. As Instagram explained in a blog post, the feature lets users experiment without worrying about how their current followers will react. Trial reels will appear only to non-followers, both in the feed and within the Reels section. After 24 hours, Instagram will provide performance insights such as views, likes, comments, and shares, allowing creators to evaluate how well the content resonates with a wider audience.
If a trial reel performs well, creators have the option to share it with their followers, turning a successful experiment into a wider reach. This feature enables creators to refine their content before making it publicly available, giving them more control over what they post and how their audience engages with it. It also opens up opportunities to experiment with new trends, topics, or formats that might otherwise be risky to post without first testing the waters.
To create a trial reel, Instagram creators follow the usual process for sharing a reel, but with one additional step. Before posting, they must toggle on the “Trial” option located beneath the caption text box. Once shared, the reel will appear on their profile alongside drafts, where they can keep track of its performance and decide whether to expand its reach. This new feature is a valuable tool for creators looking to explore new content while getting feedback from a broader audience before making decisions about their feed.