Ola Electric Opens 3,200 Stores in a Day, Targets Small Towns Amid Service Challenges
Ola Electric Mobility, India’s largest e-scooter manufacturer, has announced the opening of 3,200 new stores in a single day as part of its aggressive expansion strategy. The move aims to strengthen the company’s presence across India while addressing widespread customer dissatisfaction over service-related shortcomings. This expansion brings the total number of Ola Electric showrooms and service centers to 4,000 nationwide.
At an event on Wednesday, Ankush Aggarwal, Ola Electric’s Group Head of Financial Services and Retail Auto Business, highlighted the company’s commitment to improving customer experience. He emphasized the importance of after-sales service in building trust among consumers, particularly in smaller towns where accessibility has been a challenge. The announcement appeared to resonate with investors, as Ola Electric’s shares surged by 6.4 percent on Thursday, outperforming the S&P BSE Sensex.
Under the leadership of co-founder Bhavish Aggarwal, Ola Electric is pursuing an ambitious plan to make electric vehicle (EV) ownership more accessible across India. The company’s direct-to-consumer (D2C) model has been pivotal in this approach, enabling it to streamline operations and reduce costs. “Our goal is to bring EV ownership to every household,” Ola stated in a recent exchange filing, underscoring its mission to drive the mass adoption of sustainable transportation.
Despite its rapid growth, Ola Electric has faced criticism over service quality and customer support. By increasing its footprint and investing in service infrastructure, the company hopes to restore consumer confidence and solidify its market dominance. The launch of thousands of new stores in a single day underscores Ola’s determination to address challenges while capitalizing on the growing demand for electric vehicles in India.