Chrome introduces a built-in AI writing tool powered by Gemini.
Google Chrome is introducing a new AI writing generator today, powered by its Gemini AI models. This tool expands on the existing “Help me write” feature from Gmail, extending its functionality to the entire web. Initially announced in January, the tool remains in its experimental phase and requires explicit enabling.
To access the new feature, navigate to the Chrome settings menu and locate the “Experimental AI” page. Here, users can enable the writing feature alongside other experimental features like Google’s automatic tab organizer and Chrome theme manager. Currently, the AI writer is available only in English on Windows, Mac, and Linux platforms. Once enabled, users can simply right-click on any text field and select “Help me write” to utilize the tool for creating new content or rewriting existing text.
If you’re subscribed to Gemini Advanced, this new tool won’t provide access to an enhanced writing model, according to a Google spokesperson. It’s primarily designed for short-form content such as emails or support requests, where a larger model may not offer significant advantages.
One notable feature is the tool’s ability to consider the webpage you’re on when making recommendations. Google engineering director Adriana Porter Felt explains, “The tool will understand the context of the webpage you’re on to suggest relevant content.” For instance, if you’re writing a review for a pair of running shoes, Chrome will extract key features from the product page to support your recommendation, enhancing its value to potential shoppers.
Similar to the “Help me write” feature in Gmail, users can easily adjust the length and tone of the generated content.
It’s essential to understand that the text, content, and URL of the page you’re using the service on will be sent to Google under its existing privacy policy. Google clarifies that this information is utilized to enhance the feature, including research on generative models and machine learning technologies, with a review process involving human oversight.
