Fohm undergoes a rebrand to Saintly, promising a divine clean for your bottom

When it comes to personal hygiene, particularly in the realm of non-startup businesses, the topic of wipes is worth discussing. While wet wipes offer convenience, they pose significant environmental challenges. Dry wiping isn’t everyone’s preference, and while bidets and smart toilets are gaining popularity, they often come with hefty price tags.

Enter Fohm, a startup that tackled this issue by offering a unique solution: a specially formulated soap that can be dispensed onto toilet paper, transforming it into a flushable wet wipe alternative. While this concept may seem unconventional, Fohm garnered a loyal customer base of 50,000 users, proving its effectiveness.

Now rebranded as Saintly, the company continues its mission to provide an eco-friendly alternative to traditional wet wipes. By introducing a foam-based cleansing solution,

Saintly addresses both the environmental and infrastructural challenges associated with microplastic-based wet wipes. Their innovative approach to personal hygiene not only benefits the skin but also helps reduce the environmental impact of non-biodegradable waste.

According to the company, they have prevented thousands of pounds of waste from polluting waterways, demonstrating their commitment to sustainability.