Social media personality Alex Choi has gained massive attention after documenting the devastating wildfire in Pacific Palisades, Los Angeles. His Snapchat video, which includes scenes of fire-engulfed homes, flying embers, and a brave elderly man trying to protect his property with a garden hose, has garnered nearly 673 million views.
Choi, known for his automotive stunts, including a controversial YouTube video involving a helicopter and a Lamborghini, now aims to focus on documenting significant news events for social media users, particularly younger generations who get their news from platforms like Snapchat.
Snapchat, with over 443 million daily active users, is particularly popular among younger people aged 13 to 24, a demographic that increasingly turns to social media for news updates. In this instance, Choi’s dirt bike journey through the fire zones allowed him to reach hard-to-access areas, capturing raw and impactful footage. He also stopped to help the elderly man, who refused to evacuate despite the widespread destruction.
Choi stated that while capturing these intense moments, he kept the younger audience in mind, ensuring the content was not too disturbing while still providing eye-opening news.
