Strategy (formerly known as MicroStrategy) reported its fourth straight quarterly loss on Wednesday, driven by a significant impairment charge on its bitcoin holdings. The Tysons Corner, Virginia-based company posted impairment losses of $1.01 billion for the quarter, a sharp rise from $39.2 million the previous year.
Founded by Michael Saylor, Strategy has become one of the largest corporate holders of bitcoin, benefiting from the cryptocurrency’s rising popularity. In 2020, the company shifted focus toward bitcoin as its software business revenue declined. Last year, it announced plans to raise $42 billion over three years to expand its bitcoin holdings, having already invested $20 billion toward that goal. As of February 2, Strategy holds about 471,107 bitcoins, with a market value of $46 billion.
In the fourth quarter, Strategy bought 218,887 bitcoins for $20.5 billion, marking its largest-ever increase in quarterly bitcoin holdings. The company’s net loss for the quarter was $670.8 million, or $3.03 per share, a stark contrast to the previous year’s profit of $89.1 million, or 50 cents per share.
Strategy also revealed a major rebranding, officially changing its name and logo to better reflect its focus on cryptocurrency. The company’s new identity emphasizes bitcoin as its core business, marking a shift away from its software operations, which have become less relevant. Strategy now refers to itself as the world’s “first and largest Bitcoin Treasury Company.” The rebranding includes a stylized “B” in its logo, symbolizing its commitment to bitcoin.
The company’s transition will also involve a change in accounting rules for its bitcoin holdings in the first quarter, with Strategy expecting the impairment charge to be a thing of the past going forward.
