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Walmart teams up with OpenAI to launch ChatGPT-powered shopping feature

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Walmart announced a new partnership with OpenAI on Tuesday, enabling customers and Sam’s Club members to shop directly through ChatGPT using the platform’s Instant Checkout feature. The move marks the retail giant’s latest step toward integrating artificial intelligence into its e-commerce operations.

Following the news, Walmart shares rose 5% to $107.21, reflecting investor optimism about the company’s expanding digital strategy. The collaboration allows users to browse and purchase Walmart products directly within ChatGPT, using conversational prompts to find items and complete transactions seamlessly.

The world’s largest retailer has been steadily expanding its AI efforts, rolling out Sparky, a generative AI assistant within its mobile app that helps users discover products, summarize reviews, and find personalized suggestions.

The tie-up with OpenAI aligns Walmart more closely with rivals like Amazon, which earlier launched its own AI shopping assistant Rufus, designed to streamline online searches and product recommendations.

The partnership follows OpenAI’s recent collaborations with Etsy and Shopify, as ChatGPT becomes increasingly integrated into online retail ecosystems. According to SimilarWeb, ChatGPT referrals accounted for 15% of Walmart’s referral traffic in September, up from 9.5% in August, although they still make up less than 1% of overall web traffic.

Walmart said the initiative reflects its broader commitment to using generative AI to improve customer experience and simplify the shopping journey both online and in stores.

Perplexity AI Partners with PayPal to Enable Seamless In-Chat Purchases

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Perplexity AI announced on Wednesday a new partnership with PayPal that will allow users to make direct purchases — including booking travel or buying event tickets — within its AI-powered chat interface, marking a significant step forward in agentic commerce.

The collaboration, launching this summer in the U.S., will let users instantly check out via PayPal or Venmo, with payments and invoicing processed automatically through PayPal’s account-linking system. The experience will aim to eliminate passwords and reduce transactions to a single query or click.

“This integration streamlines shopping to a level where AI agents not only recommend but complete the transaction for users,” Perplexity said in its statement.

Key Highlights:

  • 🔄 In-chat commerce: Perplexity Pro users can buy products, book flights, or purchase tickets without leaving the interface.

  • 🔐 Seamless checkout: PayPal’s backend will handle payments, offering a frictionless, secure experience.

  • 🌐 Global reach: The partnership could tap into PayPal’s 430+ million active users across nearly 200 markets.

  • 🚀 Part of agentic commerce boom: Perplexity is among the leaders in enabling AI agents that handle both search and transaction execution.

About Perplexity

Often compared to ChatGPT and Google Gemini, Perplexity AI delivers real-time search-based responses and is backed by prominent investors including:

  • Jeff Bezos (Amazon founder)

  • Nvidia

  • SoftBank Group

The company is reportedly in advanced talks to raise $500 million, with a projected valuation of $14 billion, according to the Wall Street Journal.

Industry Implications

This partnership highlights a new frontier for AI assistants — moving from passive information providers to active transactional agents, capable of:

  • Navigating commercial tasks,

  • Handling purchases,

  • Managing billing and documentation in real time.

As Perplexity integrates with a global payment powerhouse like PayPal, it sets the stage for AI-powered commerce ecosystems that could reshape how consumers shop, book, and pay — all in a single chat window.