Spotify joins Meta, YouTube, and others in providing AUX, a service facilitating connections between brands and creators.
Facebook, Instagram, Snap, YouTube, and other social networking platforms have long offered programs to connect creators with brands, and now Spotify is following suit. The company has introduced AUX, its new in-house “music advisory agency” for brands. While not exactly a creator marketplace, the program serves a similar purpose — facilitating connections between brands and emerging artists for various mutually beneficial campaigns. Devamını Oku