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India’s Quick Commerce Sector Dominates E-Grocery Orders in 2024

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India’s quick commerce sector has seen explosive growth, accounting for over two-thirds of all e-grocery orders in 2024, according to a new report by consultancy Bain and e-commerce giant Flipkart. This rapid rise highlights the sector’s expansion and its significant impact on India’s e-retail market.

Market Growth and Projections

The quick commerce industry’s market share surged nearly five-fold, reaching an estimated $6-7 billion in 2024, up from the previous year. The sector, which includes companies like Zomato-owned Blinkit, now accounts for about 10% of India’s overall e-retail spending. These platforms, which offer delivery of groceries and other items within minutes, are poised for further expansion, with an annual growth rate of over 40% expected until 2030.

Key Drivers and Challenges

Quick commerce has emerged as one of the most notable trends in India’s e-retail sector over the past two years, serving over 20 million online shoppers and employing more than 400,000 people. The industry’s rapid rise is attributed to its ability to cater to the growing demand for fast deliveries in urban areas, capitalizing on consumer convenience.

However, the sector faces challenges, particularly in terms of expanding profitability. Companies may struggle to extend their reach beyond major metropolitan areas and contend with fierce competition from larger players like Flipkart. To sustain growth, experts suggest that quick commerce companies will need to adapt their business models, optimize supply chains, and manage increasing competition.

The Future of Quick Commerce

While the growth prospects of the sector are promising, some industry experts warn that the quick commerce boom may be short-lived. A recent report from Blume Ventures cautioned that maintaining such rapid growth may prove difficult. TVS Capital Funds Chairman Gopal Srinivasan also expressed concerns, calling the quick-commerce trend a “passing fad” that could prove unsustainable in the long run.

Asus Teams Up with Zepto to Provide Fast Deliveries in Four Major Cities

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Asus has partnered with Zepto, a Bengaluru-based quick commerce company, to offer rapid delivery services for its accessories in India. Known for its ability to deliver groceries and electronics in just about 10 minutes, Zepto will now provide fast shipping for select Asus computer peripherals, such as keyboards and mice. This initiative is designed to meet the growing demand for speedy deliveries, allowing consumers to receive their tech products with minimal wait times. However, the availability of these products is limited to a few major cities in India.

Currently, customers in cities like NCR, Mumbai, Chennai, and Bengaluru can access a variety of Asus accessories through Zepto. The available products include popular models such as the Marshmallow Keyboard KW100 in unique color options like Oat Milk and Green Tea Latte, as well as the Marshmallow Mouse MD100 in Blue and Grey. Additionally, the MW203 multi-device wireless silent mouse and the WT300 mouse in Black are also available for quick purchase, offering users a range of options for their tech needs.

This collaboration comes as part of Asus’s broader strategy to cater to the increasing demand for quick commerce platforms, especially among urban buyers who value convenience and rapid service. According to Asus, the goal of this partnership is to align with modern consumer lifestyles by reducing delivery times and enhancing accessibility to essential tech accessories. This move is expected to tap into the growing trend of consumers turning to platforms like Zepto for on-demand purchases of electronic gadgets and accessories.

Looking ahead, Asus has plans to expand the availability of its products to other quick commerce platforms, including Blinkit and Instamart. This expansion will further strengthen Asus’s presence in the fast-paced online retail space and meet the evolving needs of tech-savvy buyers who prefer immediate access to their purchases. As the trend toward quick commerce continues to rise, Asus is positioning itself as a key player in providing instant access to tech products in the Indian market.