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Trump-Backed World Liberty Financial to Launch Crypto Debit Card by Early 2026

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World Liberty Financial, the cryptocurrency venture backed by the family of U.S. President Donald Trump, plans to launch a crypto-linked debit card that will allow users to spend digital assets in everyday transactions as early as late 2025, according to CEO Zach Witkoff.

Speaking at the TOKEN2049 crypto conference in Singapore on Wednesday, Witkoff said the card aims to “bridge crypto assets with everyday spending,” and a pilot program is scheduled for launch next quarter. “We’ll be rolling out a debit card that will either go live in Q4 or Q1 2026,” he added.

Witkoff was joined on stage by Donald Trump Jr., co-founder of World Liberty, where both reiterated their optimistic view on cryptocurrency adoption and highlighted what they described as progress made under the Trump administration. Their comments drew cheers from attendees, reflecting the strong enthusiasm among crypto investors for the Trump family’s growing involvement in the sector.

A CRYPTO-POWERED FINANCIAL PLATFORM

Founded in 2024, World Liberty Financial (WLF) seeks to provide decentralized finance (DeFi) services, allowing users to access financial tools and payments directly through cryptocurrencies without traditional banking intermediaries.

In September 2024, the company launched its governance token $WLFI, granting holders voting rights on business proposals. According to data from CoinGecko, the token last traded 0.5% higher at $0.2011.

Witkoff confirmed that World Liberty is working on tokenizing real-world assets, including real estate, oil, and gas, as part of its long-term strategy. “We also want USD1 to be the base pair for these assets because we view it as the most trustworthy and transparent stablecoin on Earth,” Witkoff said, referring to the firm’s U.S. dollar–pegged stablecoin.

TRUMP FAMILY’S ROLE AND PROFITS

While critics have accused the Trump family of profiting from crypto ventures amid the administration’s relaxed regulatory stance, Donald Trump Jr. insisted that World Liberty Financial is “100% not a political organization.”

Reuters estimates that since its founding, the Trump family has earned around $500 million from the project — a figure based on publicly disclosed deals, crypto transaction data, and the company’s terms and conditions.

During the conference, Trump Jr. said, “My father was the first guy to run as sort of a pro-crypto president,” while Witkoff recalled early skepticism from the industry. “They called us a joke, a memecoin — they said we’d never amount to anything,” he said, before adding that World Liberty is now partnering with Aptos, a leading blockchain platform, to bring its USD1 stablecoin to the network.

The company’s planned debit card marks the next step in World Liberty’s expansion, reflecting its ambition to make digital currency spending mainstream while strengthening its ties to the global crypto ecosystem.

Blockchain Lender Figure Raises $787.5 Million in U.S. IPO at $5.3 Billion Valuation

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Figure Technology, a blockchain-based lender and stablecoin issuer, raised $787.5 million in its U.S. initial public offering on Wednesday, marking one of the year’s largest debuts from the crypto sector as digital assets gain wider mainstream traction.

The New York-based company and its investors sold 31.5 million shares at $25 each, above the raised price range of $20–$22. The deal valued Figure at $5.29 billion. Originally slated to offer 26 million shares, the firm boosted the size of the sale on Tuesday amid strong demand.

Shares will begin trading Thursday on the Nasdaq under the ticker FIGR. Goldman Sachs, Jefferies, and BofA Securities acted as lead underwriters.

Figure’s Business

Founded in 2018, Figure uses blockchain technology to connect lenders and borrowers, particularly in the housing market. According to its filings, the company can fund home equity loans in just 10 days, compared to the industry average of 42 days.

The IPO also drew interest from major investors. Billionaire Stanley Druckenmiller’s Duquesne Family Office indicated plans to purchase up to $50 million worth of shares.

Crypto Momentum

The listing comes as the crypto sector surpasses $4 trillion in market value, boosted by regulatory wins under a pro-crypto White House, corporate adoption of digital assets, and strong inflows into crypto-linked ETFs.

Figure joins a wave of companies going public in what is shaping up to be one of the busiest weeks for U.S. IPOs in years. Swedish fintech Klarna jumped 30% in its New York debut earlier the same day, while Gemini, Via, and Black Rock Coffee are expected to price offerings next.

Gemini Raises IPO Price Range, Eyes $3B Valuation in Crypto Market Surge

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Gemini, the cryptocurrency exchange founded by the Winklevoss twins, has increased its IPO price range to $24–$26 per share, aiming for a valuation of up to $3.08 billion. The move reflects heightened investor appetite for crypto ventures amid a broader revival in U.S. equity markets.

IPO Details

  • Shares Offered: 16.67 million

  • Proceeds: Up to $433.3 million at the new range

  • Previous Range: $17–$19 per share

  • Private Placement: Nasdaq to purchase $50 million in shares, as reported by Reuters earlier Tuesday.

  • Ticker Symbol: GEMI, to list on Nasdaq

  • Lead Bookrunners: Goldman Sachs and Citigroup

Market Context

  • IPO Climate: U.S. listings have picked up pace as lower interest rates and strong equity sentiment bolster demand.

  • Crypto Firms in Focus: Figure Technologies also raised its IPO size and pricing range the same day.

  • Regulatory & Institutional Support: Tailwinds from ETF approvals and institutional adoption are narrowing the divide between traditional finance and digital assets.

Competitive Landscape

  • Gemini will become the third publicly traded crypto exchange, following:

    • Coinbase (COIN.O): First to join the S&P 500

    • Bullish: Shares more than doubled after its NYSE debut last month

Background

  • Founders: Cameron and Tyler Winklevoss, known for their 2008 legal dispute with Facebook (now Meta) and early Bitcoin investments.

  • Positioning: Gemini holds billions in assets and offers a mix of trading, custody, staking, and institutional services.