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Amazon Expands Ultra-Fast Delivery

Amazon is expanding its rapid delivery services by introducing 1-hour and 3-hour shipping options in several U.S. markets as it intensifies competition with Walmart in the e-commerce sector.

The new service will initially operate in major metropolitan areas such as Los Angeles and Chicago, along with smaller cities, and will cover tens of thousands of everyday products.

Amazon plans to rely on its existing same-day fulfillment infrastructure to support the accelerated delivery timelines.

The company has also introduced operational adjustments within distribution centers to prioritize ultra-fast orders and streamline the delivery process.

The initiative reflects Amazon’s broader strategy of increasing customer engagement and order frequency by offering faster fulfillment options.

Industry observers note that speed of delivery is becoming a central competitive factor in online retail.

DoorDash Shares Rise on Strong Outlook

DoorDash shares climbed after the company issued a strong forecast for first-quarter marketplace order value, signaling continued growth in delivery demand.

The company expects gross order value to reach between $31 billion and $31.8 billion for the current quarter, surpassing market expectations.

Rising demand for online grocery and retail delivery has supported expansion beyond traditional restaurant services. DoorDash reported a significant increase in total orders during the fourth quarter, reflecting sustained consumer interest in convenience-based shopping.

To support future growth, the company plans to overhaul its technology infrastructure in 2026, integrating multiple platforms under a unified system.

While these investments may impact short-term profitability, analysts suggest the strategy could strengthen long-term competitiveness in an increasingly crowded delivery market.