Amazon Expands Ultra-Fast Delivery
Amazon is expanding its rapid delivery services by introducing 1-hour and 3-hour shipping options in several U.S. markets as it intensifies competition with Walmart in the e-commerce sector.
The new service will initially operate in major metropolitan areas such as Los Angeles and Chicago, along with smaller cities, and will cover tens of thousands of everyday products.
Amazon plans to rely on its existing same-day fulfillment infrastructure to support the accelerated delivery timelines.
The company has also introduced operational adjustments within distribution centers to prioritize ultra-fast orders and streamline the delivery process.
The initiative reflects Amazon’s broader strategy of increasing customer engagement and order frequency by offering faster fulfillment options.
Industry observers note that speed of delivery is becoming a central competitive factor in online retail.


