Şunun için etiket arşivi: Google partnership

Roblox announced Friday the launch of a short-form video app and a raise in creator earnings, as the gaming platform seeks to deepen engagement and expand beyond gameplay.

The new app, called “Roblox Moments”, is now in beta. Modeled after TikTok, it will allow users to capture, edit, and share clips of gameplay on a centralized platform. The move could redirect the billions of views Roblox-related content currently receives on YouTube and other sites back into Roblox’s ecosystem, amplifying engagement among its 111.8 million daily active users.

At its developer conference, CEO David Baszucki also announced an 8.5% increase in developer cash-out rates when converting in-game currency Robux into real money. The adjustment comes as Roblox leans harder into supporting its creator economy, which generated over $1 billion for developers in the past year, with more than 100 games surpassing $1 million annually.

Roblox has been evolving into a multifunctional platform—a space for gaming, socializing, advertising, and commerce. Earlier this year, it launched new advertising formats and struck a partnership with Google to grow its ad business and create additional revenue streams for creators.

By combining short-form content with more generous payouts, Roblox is positioning itself as both a creator-friendly platform and a competitor in the broader social media and entertainment space.