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Apple Opens Apple Intelligence to Developers, Keeps AI Rollout Cautious at WWDC

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At its annual Worldwide Developers Conference (WWDC), Apple unveiled a series of incremental artificial intelligence updates, emphasizing practical features while keeping broader ambitions restrained compared to its tech rivals. The company announced that developers will now gain access to Apple Intelligence’s foundational on-device AI model, though cloud-based advanced capabilities remain out of reach.

Apple’s software chief Craig Federighi confirmed that third-party developers can integrate Apple’s on-device large language model (LLM), which operates at around 3 billion parameters. While this allows for enhanced privacy and offline functionality, it also limits the model’s capacity for more complex AI tasks that cloud-based systems can handle. Apple plans to supplement these with integrations from partners like OpenAI, allowing developers to use both Apple’s and OpenAI’s code completion tools directly within Apple’s developer platform, Xcode.

The updates reflect a shift from the sweeping promises made a year ago. Last year, Apple hinted at being a visionary in AI with talk of “AI agents.” This year, the company focused on concrete applications such as live translation during phone calls, call screening, and visual intelligence that helps users find products similar to those viewed online.

Federighi also announced a major design refresh across Apple’s operating systems, introducing a “Liquid Glass” aesthetic with semi-transparent icons and menus inspired by visionOS. Future OS versions will adopt year-based naming, replacing sequential version numbers.

While the AI additions may appear modest, Apple’s back-end infrastructure improvements suggest a longer-term strategy. The company prioritizes privacy-focused, on-device AI processing while allowing users to opt in when data is shared with third parties like OpenAI.

Despite these moves, analysts expressed mixed views. Some highlighted Apple’s cautious but practical approach, while others warned that Apple risks falling behind as competitors like OpenAI and Microsoft rapidly advance in AI development. Apple’s shares dipped 1.2% following the announcements.

In the broader context, OpenAI reported reaching a $10 billion annualized revenue run rate, underscoring the fast-paced evolution of the AI sector that Apple is cautiously navigating.

Apple Unveils Major Software Upgrades and New AI Features at WWDC

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At its annual Worldwide Developers Conference (WWDC) on Monday, Apple revealed extensive updates across its device operating systems, introducing a fresh design language, a revamped naming system, and new AI-powered capabilities under its Apple Intelligence suite.

Liquid Glass Design
Apple introduced a new “Liquid Glass” design language that brings translucent, glass-like visuals to app interfaces, inspired by the visionOS on its Vision Pro augmented reality headset. The design adapts to light and dark modes and features real-time dynamic reactions to movement. Elements like buttons, sliders, tab bars, sidebars, toolbars, and navigation will be redesigned. Updated developer APIs were also released to help app makers prepare for the new look rolling out later this year.

Operating Systems and Naming Convention
Instead of continuing the traditional numeric sequence (e.g., iOS 19 after iOS 18), Apple announced that future iOS versions will be named after their release year—similar to how car models are named. This year’s release will be iOS 26. The update includes significant visual changes and new features:

  • The Phone app adds call screening to answer or hold calls automatically.

  • Messages supports customizable chat backgrounds.

  • Xcode, Apple’s developer tool, will now include generative AI to assist with coding, testing, and debugging, also allowing integration of external models like ChatGPT.

Apple Intelligence Enhancements
New AI-powered features include Live Translation, which uses on-device AI models to translate conversations in real time across messages, calls, and FaceTime. Apple Pay integrates with Apple Intelligence to track orders even outside of Apple Pay transactions. The Image Playground app gains AI-assisted image generation powered by OpenAI’s ChatGPT.

Apple will open its on-device foundational AI models to developers through a new Foundation Models framework, enabling creation of privacy-focused, offline-capable intelligent apps.

Visual Intelligence Features
A new Visual Intelligence tool will allow iPhone users to explore more about what’s on their screens. It can search platforms like Google and Etsy for visually similar images or products, and suggest calendar entries when viewing events. This feature is accessible using the same button combination as taking a screenshot.