Microsoft Copilot Checkout Enables In-Chat Product Search and Purchases
Microsoft has unveiled Copilot Checkout, a new AI-driven shopping feature that allows users to search for and buy products directly within the Copilot chat interface. Announced on Thursday, the feature marks Microsoft’s entry into the rapidly growing space of conversational commerce, where artificial intelligence is used to guide users from product discovery to purchase without leaving the chat window.
With this launch, the Redmond-based company joins other major players such as OpenAI, Google, and Perplexity, all of which have been experimenting with AI-powered shopping experiences. Although Microsoft is entering this space later than some of its rivals, it has moved quickly to establish key partnerships with Shopify, PayPal, and Stripe to support seamless transactions. The company had previously introduced shopping-related tools for Copilot within the Edge browser in November.
Microsoft detailed the new Copilot Checkout experience in a blog post, confirming that it is currently available to users in the United States via Copilot’s website. A wider rollout across additional regions and platforms is expected in the near future. The company has also opened applications for merchants interested in joining the program through PayPal or Stripe, enabling them to offer products directly through the chatbot.
For now, Copilot Checkout supports product discovery and purchases from Shopify listings. Microsoft describes the feature as a “conversation to conversion” solution, highlighting its potential impact on sales. According to the company, interactions that involve Copilot lead to 53 percent more purchases within 30 minutes compared to sessions without it, and when users show shopping intent, Copilot-assisted journeys are nearly twice as likely to result in a completed purchase.
