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ByteDance Signs AI Copyright Pact With Hollywood Trade Group

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ByteDance has reached an agreement with the Motion Picture Association (MPA) to strengthen copyright protections across its AI-powered video and image-generation tools.

The agreement covers ByteDance’s Seedance video model and Seedream image-generation system, both of which have faced criticism from Hollywood studios over their ability to create content featuring copyrighted characters and celebrity likenesses.

The pact follows a cease-and-desist letter sent by the MPA earlier this year after companies including Disney raised concerns that ByteDance’s generative AI tools could reproduce protected film and television content without authorization.

ByteDance said newer versions of its models now include stronger intellectual-property safeguards. The technology is available across several company services, including TikTok, CapCut and Dreamina.

Both ByteDance and the MPA said they plan to continue working together as generative AI technology evolves, with a focus on improving protections for copyrighted material.

The agreement reflects growing pressure on AI companies to develop more effective controls around intellectual property as image and video generation tools become increasingly realistic and widely used.

Motion Picture Association Orders Meta to Drop “PG-13” Label from Instagram Teen Filters

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The Motion Picture Association (MPA) has issued a cease-and-desist letter to Meta, accusing the social media giant of misleadingly using the film industry’s “PG-13” rating in its new content filters for teen users on Instagram. The group said Meta’s claim that its filters are modeled on the movie rating system is “literally false and highly misleading.”

Meta announced last month that it would restrict what users under 18 see on Instagram by applying filters “inspired by the PG-13 rating system.” The MPA, however, says the comparison is inappropriate, emphasizing that its rating process involves a curated, consensus-driven assessment by human reviewers — not automated algorithms.

In an October 28 letter to Meta Chief Legal Officer Jennifer Newstead, the MPA demanded that the company immediately stop using the “PG-13” mark and disassociate its Teen Accounts and AI moderation tools from the film rating system, warning that unauthorized use could undermine public trust in movie ratings. The association asked Meta to resolve the issue by November 3.

A Meta spokesperson said the company had no intention of implying a partnership with the MPA and hopes to “work constructively” with the association to address concerns. Meta said the filter initiative was designed to give parents greater control over what teenagers see on its platforms.

The dispute comes as Meta faces growing scrutiny from regulators and advocacy groups over the safety of its younger users. The company has also faced lawsuits alleging that its social platforms expose minors to harmful content.