Tata Neu Set to Leverage Magicpin’s ONDC Integration for Entry into Food Delivery Arena: Report

The February update from Google addresses a bootloader vulnerability, as well as six vulnerabilities related to Qualcomm components.

Tata Neu — the ‘super app’ launched by the Indian conglomerate in 2022 — is planning on entering the food delivery sector in the coming days, according to a report. Instead of building its own network, the service is said to rely on technology developed by Gurgaon-based startup Magicpin to tap into the government backed Open Network for Digital Commerce (ONDC). The Tata Group is yet to announce any plans to launch its own food delivery service in the country.

A Moneycontrol report citing anonymous sources states that “closed-user group trials” for Tata Neu’s food delivery service were imminent, while most users on the app will have to wait for a month — or longer, perhaps — before it is rolled out by the company. Tata Neu will include listing of several thousand restaurants on the ONDC network in addition to Tata’s own establishments.

Entering the food delivery sector means Tata would compete with Zomato and Swiggy — the current heavyweights in the sector — while relying on the government backed ONDC network to connect with restaurants and delivery/ logistics resources in order to ensure the customer’s order reaches them.

Consequently, leveraging technology from Magicpin, Tata Neu aims to enter the food delivery sector efficiently by tapping into the ONDC network, potentially extending its application to other categories as well, according to an anonymous source cited in the report.

Tata Neu, introduced in April 2022, is readily accessible for download on both iOS and Android platforms through the App Store and Google Play Store, respectively. Upon installation, users are prompted to register using their phone number and grant location access to unlock the app’s functionalities. The “super app” also offers users the opportunity to accumulate NeuCoins through in-app purchases.