Two former CloudKitchens executives are addressing Mexico’s lag in solar power adoption

The duo recognized the untapped potential in Mexico’s solar market, driven by high electricity rates and favorable conditions for solar energy production. Despite the country’s abundant sunlight, its solar capacity was significantly lagging behind countries like Germany.

Edoardo Dellepiane and Raffaele Sertorio, having previously ventured into entrepreneurship in various countries, saw an opportunity to capitalize on Mexico’s nascent solar market. Their experience in launching a ghost kitchen startup in Colombia and working on CloudKitchens projects in South Korea provided them with valuable insights into launching and scaling businesses in diverse environments.

In Mexico, they identified several factors that made solar energy an attractive proposition. High electricity tariffs, comparable to those in California, created a strong incentive for consumers to seek alternative energy sources. Additionally, streamlined permitting processes and lower installation costs further contributed to the feasibility of solar power adoption.

With these favorable conditions in mind, Dellepiane and Sertorio embarked on their new venture in climate tech, leveraging their expertise and the potential of Mexico’s solar market to drive adoption and growth in solar energy solutions.