Chinese AI startup Zhipu AI has unveiled a free-to-use AI agent named AutoGLM Rumination, further intensifying the fast-growing artificial intelligence competition within China’s tech industry. The announcement was made by CEO Zhang Peng during a launch event in Beijing on Monday.
AutoGLM Rumination is capable of executing complex tasks such as deep research, web browsing, travel planning, and writing research reports. It is powered by Zhipu’s proprietary models — the reasoning model GLM-Z1-Air and the foundation model GLM-4-Air-0414. According to the company, GLM-Z1-Air rivals DeepSeek’s R1 in output quality but operates up to eight times faster, while demanding significantly less computing power — just one-thirtieth of the resources.
AI agents like AutoGLM are designed to autonomously perform tasks and make decisions, and their popularity is rapidly rising as firms strive to commercialize AI tools in practical, real-world settings. The move by Zhipu comes on the heels of Manus launching what it claimed was the world’s first general AI agent — albeit at a premium price of up to $199 per month. In contrast, Zhipu is offering its agent completely free via its official website and mobile app.
Founded in 2019 as a spinoff from a Tsinghua University laboratory, Zhipu AI has rapidly gained momentum and recognition. Its GLM series of large language models, particularly GLM4, are reported by the company to outperform OpenAI’s GPT-4 on several benchmarks.
This latest product launch is buoyed by a wave of government-backed support, with the company securing three rounds of funding in one month. The most recent came from the city of Chengdu, which invested 300 million yuan ($41.5 million) into Zhipu.
As the AI ecosystem in China accelerates, Zhipu’s free access model could prove disruptive — democratizing access to advanced AI tools while pushing other domestic rivals and global players to adjust their pricing and strategies.
