LinkedIn Tests TikTok-Inspired Video Feed Feature in Its App

LinkedIn is testing a new short-form video feed reminiscent of TikTok, joining other platforms like Instagram, YouTube, Snapchat, and Netflix in offering similar features. The test, first noticed by Austin Null of McKinney, introduces a “Video” tab in the app’s navigation bar, where users can access a vertical feed of short videos that they can swipe through, like, comment on, or share.

While other platforms feature a variety of content in their short-form video feeds, LinkedIn’s focus is on professional and career-related content. This move aims to boost engagement and discovery on the platform by providing users with easily consumable videos tailored to their career interests.

LinkedIn, owned by Microsoft, recognizes the growing popularity of video content among users seeking professional insights and expertise. Hence, the platform is experimenting with new ways for users to discover relevant videos. However, the feature is currently in early testing, limiting access to most users.

The introduction of this feature aligns with the trend of creators gaining significant followings on TikTok by sharing career advice and experiences. With LinkedIn’s new video feed, creators will have another platform to share their content and potentially reach a broader audience. There’s also speculation that LinkedIn may monetize the feed in the future to incentivize creators to post their video content on the platform.

While the new feature presents opportunities for creators, some users may view it as overwhelming, considering the proliferation of short-form video feeds across various popular apps. Nonetheless, LinkedIn’s move underscores the growing importance of video content in professional networking and learning.