Amazon is expanding its services for third-party sellers by partnering with Intuit to introduce its QuickBooks software, providing accounting tools to help sellers manage their finances. The collaboration, announced on Monday, will offer the software on Amazon Seller Central, the platform used by millions of sellers to manage their businesses on Amazon. This new integration is expected to launch in mid-2025.
With this move, Amazon aims to assist smaller sellers—especially mom-and-pop shops—with managing their finances more effectively. Sellers will have access to real-time insights into their financial health, including profitability, cash flow, and tax estimates. Additionally, sellers will have the opportunity to access loans through QuickBooks Capital to further support business growth.
Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services, emphasized the importance of this collaboration, saying, “Together with Intuit, we’re working to equip our selling partners with additional financial tools and access to capital to help them scale efficiently.”
Although the integration won’t go live until next year, the announcement comes just as sellers are gearing up for the busy holiday shopping season. The partnership highlights Amazon’s continued focus on its marketplace, which accounts for about 60% of the products sold on its platform. The company generates substantial revenue from third-party sellers, both through fees for fulfillment, shipping services, customer support, and advertising.
Amazon’s seller services revenue grew by 10% in Q3, reaching $37.9 billion and contributing 24% of its total revenue. Amazon CEO Andy Jassy noted that third-party demand and unit volumes remain strong, reflecting the importance of the marketplace to Amazon’s overall business strategy.
Intuit, which is best known for its QuickBooks accounting software, has been expanding its offerings with AI-driven tools to help small businesses streamline their operations. QuickBooks has been a major growth driver for the company, and Intuit has recently added generative AI features to its suite of tools, including QuickBooks and Mailchimp, to provide more automated insights for small business owners. Intuit CEO Sasan Goodarzi noted that the goal is to create a seamless, “done-for-you” experience across its platforms to help sellers increase revenue and profitability while saving time.