Apple introduced its latest MacBook Air models on Wednesday, featuring the new M4 chip with artificial intelligence capabilities, and slashed prices by $100 compared to the previous generation. The base version of the 13-inch MacBook Air will start at $999, while the 15-inch model will be priced at $1,199. Pre-orders for the new models began on Wednesday, and they will be available in stores starting March 12.
This new launch is part of Apple’s strategy to boost sales and entice customers to upgrade their devices. The integration of AI-powered features, including access to ChatGPT, allows users to compose emails, edit photos, and perform various tasks more efficiently. These AI tools, which debuted on Apple’s iPhones last year, have been expanding across different languages and regions to attract a broader user base.
In addition to the new MacBook Air models, Apple also introduced its M3 Ultra processor, designed to deliver superior performance compared to previous Apple silicon chips. This processor will be an option for the newly unveiled Mac Studio, aimed at AI developers and creative professionals such as video and photo editors. The Mac Studio, starting at $1,999, will offer enhanced processing capabilities, supporting large language models with over 600 billion parameters.
The new Mac Studio configurations with the M3 Ultra chip will feature at least 96GB of memory, while those with the M4 Max chip will come with a minimum of 36GB of memory.