Uber announced on Tuesday that it will acquire an 85% controlling stake in Trendyol GO, Turkey’s fast-growing food and grocery delivery platform, in a $700 million deal. The move marks a strategic push into high-growth international markets as Uber faces market saturation in North America.
Trendyol GO, a subsidiary of Turkish e-commerce giant Trendyol Group, currently delivers food and groceries across the country, partnering with over 90,000 restaurants and markets and utilizing a fleet of 19,000 couriers. The platform fulfilled more than 200 million orders in 2024, with gross bookings of approximately $2 billion, representing a 50% year-on-year growth, Uber said.
The acquisition is expected to close in the second half of 2025. Following the deal, Trendyol GO will retain its independent branding and operations, while Uber plans to gradually integrate elements from its global food delivery platform, Uber Eats.
This expansion comes shortly after Uber dropped its $950 million bid for Delivery Hero’s Foodpanda in Taiwan, citing regulatory issues. Uber’s broader strategy includes expanding its delivery business and exploring self-driving vehicle partnerships to diversify revenue beyond its ride-hailing core.
Meanwhile, competition in the food delivery space is intensifying. DoorDash announced on the same day that it will acquire UK-based Deliveroo for $3.85 billion, aiming to strengthen its European presence and compete more effectively with Uber Eats and Just Eat.
Uber will release its Q1 earnings report on Wednesday, and analysts are watching closely to see how international investments like Trendyol GO might bolster its global growth outlook.