HealthTap, a U.S. telehealth provider, will join Eli Lilly’s digital healthcare platform LillyDirect to deliver virtual diabetes management services nationwide. The collaboration will give diabetic patients direct access to HealthTap’s primary care physicians, who will oversee treatment, lab reviews, and preventive care tailored to each patient’s needs.
HealthTap’s care model emphasizes continuity with one doctor, allowing long-term, personalized management of chronic conditions like diabetes. CEO Sean Mehra said the partnership leverages Lilly’s growing online presence: “As Lilly markets its website as a destination for consumers, we get to tap into it in a very relevant way.”
The move comes amid surging demand for GLP-1 diabetes and obesity drugs, a market dominated by Lilly and Novo Nordisk. Telehealth providers, pharmacies, and pharmaceutical firms are increasingly teaming up to offer direct-to-consumer digital health services.
Earlier this year, primary care firm knownwell joined LillyDirect to offer similar weight and metabolic health programs. Lilly has also broadened the platform to include telehealth partners for Alzheimer’s care, signaling its ambition to build a one-stop digital health ecosystem.
By joining LillyDirect, HealthTap strengthens its foothold in the rapidly expanding telemedicine and chronic disease management market, as patients increasingly seek accessible, ongoing digital care options.