Perplexity and Snap, the parent company of Snapchat, announced a strategic partnership on Wednesday to bring AI-powered search and chat capabilities directly into the social media app. Under the agreement, Perplexity’s AI chatbot will be integrated alongside Snapchat’s existing My AI feature, allowing users to ask a wide range of questions and receive intelligent responses in real time. The collaboration not only expands Snapchat’s AI offerings but also provides financial benefits to Snap through the partnership.
According to a Snap newsroom post, Perplexity’s AI chatbot will soon be accessible to more than 943 million monthly active users (MAUs) on Snapchat. The integration aims to make AI a more natural and interactive part of the app experience, enabling users to explore information, engage in dynamic conversations, and discover new content without leaving the platform.
Evan Spiegel, CEO of Snap Inc., emphasized the company’s vision for AI in social media, stating, “Our goal is to make AI more personal, social, and fun – woven into the fabric of your friendships, Snaps, and conversations. This partnership reflects our shared vision for the power of AI to enhance discovery and connection on Snapchat.” By embedding AI seamlessly into everyday interactions, Snapchat hopes to elevate user engagement and satisfaction.
The collaboration also signals Snap’s commitment to innovative AI partnerships that bring meaningful value to its community. By integrating Perplexity, the company strengthens its position in the rapidly evolving AI landscape, offering users smarter tools for learning, entertainment, and social interaction while providing developers with new opportunities to expand AI-driven experiences within the app.