Samsung Galaxy Unpacked 2026: How to Watch the Galaxy S26 and Galaxy Buds 4 Launch Live

Samsung is all set to kick off its first Galaxy Unpacked 2026 event, one of the most anticipated tech showcases of the year. Although the company has remained tight-lipped about the complete product lineup, industry expectations strongly point toward the debut of the next-generation Galaxy S26 series. As with previous years, the event is likely to set the tone for Samsung’s flagship strategy in 2026.

The South Korean tech giant has already hinted that this year’s announcements will heavily focus on Galaxy AI, promising features designed to make everyday tasks more “easy and effortless.” Artificial intelligence is expected to play a central role across the new devices, potentially enhancing photography, productivity, communication, and overall user experience. Samsung has also begun pre-reservations for the upcoming smartphones in India and several global markets, signaling strong confidence ahead of the official unveiling.

The Galaxy Unpacked 2026 event will take place today, February 25, in San Francisco, California. It is scheduled to begin at 10 am PT / 1 pm ET (11:30 pm IST). As always, Samsung is hosting the event both offline and online, allowing fans and consumers worldwide to tune in and watch the announcements unfold in real time.

Viewers can stream the event live via Samsung.com, the Samsung Newsroom, and the company’s official YouTube channel. The live broadcast will provide full coverage of all product announcements, feature demonstrations, and key highlights. With expectations running high for the Galaxy S26 lineup and new ecosystem devices, this Unpacked event could mark a major milestone in Samsung’s 2026 roadmap.