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Samsung Galaxy Unpacked 2026: How to Watch the Galaxy S26 and Galaxy Buds 4 Launch Live

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Samsung Galaxy S26 launch LIVE — S26 Ultra price, specs and release date due to be unveiled at Samsung Unpacked | Tom's Guide

Samsung is all set to kick off its first Galaxy Unpacked 2026 event, one of the most anticipated tech showcases of the year. Although the company has remained tight-lipped about the complete product lineup, industry expectations strongly point toward the debut of the next-generation Galaxy S26 series. As with previous years, the event is likely to set the tone for Samsung’s flagship strategy in 2026.

The South Korean tech giant has already hinted that this year’s announcements will heavily focus on Galaxy AI, promising features designed to make everyday tasks more “easy and effortless.” Artificial intelligence is expected to play a central role across the new devices, potentially enhancing photography, productivity, communication, and overall user experience. Samsung has also begun pre-reservations for the upcoming smartphones in India and several global markets, signaling strong confidence ahead of the official unveiling.

The Galaxy Unpacked 2026 event will take place today, February 25, in San Francisco, California. It is scheduled to begin at 10 am PT / 1 pm ET (11:30 pm IST). As always, Samsung is hosting the event both offline and online, allowing fans and consumers worldwide to tune in and watch the announcements unfold in real time.

Viewers can stream the event live via Samsung.com, the Samsung Newsroom, and the company’s official YouTube channel. The live broadcast will provide full coverage of all product announcements, feature demonstrations, and key highlights. With expectations running high for the Galaxy S26 lineup and new ecosystem devices, this Unpacked event could mark a major milestone in Samsung’s 2026 roadmap.

Samsung Teases Advanced Camera Features of Galaxy S26 Series Ahead of Unpacked Event

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These leaked Galaxy S26 Ultra renders show Samsung isn't afraid to try and sell you features it's actively trying to get rid of | Tom's Guide

Samsung is widely expected to introduce its next flagship smartphone lineup very soon. The upcoming range, referred to as the Samsung Galaxy S26 series, is rumored to include three models: the Galaxy S26, Galaxy S26+, and the premium Galaxy S26 Ultra. While the company has not officially confirmed the launch date, industry speculation suggests that the devices could be unveiled later this month at a major Galaxy Unpacked event.

Ahead of any formal announcement, Samsung has released a series of teaser videos that appear to highlight the photography capabilities of the new smartphones. Although the videos do not directly mention the Galaxy S26 series by name, the content strongly hints at camera-focused upgrades. The teasers emphasize improvements in key areas such as zoom performance, low-light photography, and video recording, indicating that imaging will be one of the main selling points of the upcoming models.

One of the teasers specifically showcases enhanced zoom functionality. The clip demonstrates a user zooming in on a distant subject, seemingly beyond the limits of current smartphones. This suggests that Samsung may introduce significant upgrades to its long-range zoom technology, possibly exceeding 5x or even 10x optical magnification. Such improvements would further strengthen Samsung’s reputation for delivering some of the best camera systems in the mobile industry.

With these early hints, it is clear that Samsung is positioning the Galaxy S26 series as a major step forward in smartphone photography. If the teased features translate into real-world performance, the new lineup could set new standards for mobile imaging. More official details are expected to emerge soon as the company prepares for its next big product launch.

Samsung Galaxy Unpacked Event: Where to Watch and What to Expect

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Samsung Galaxy Unpacked 2025: Where to Watch and What’s Coming

Samsung is set to host its highly anticipated Galaxy Unpacked 2025 event today (January 22) in San Jose, California. This marks the company’s first major launch of the year, with the next-generation Galaxy S25 series expected to be the highlight. As the successor to last year’s Galaxy S24 lineup, the new flagship devices are expected to introduce performance upgrades, improved cameras, and refined designs. Additionally, Samsung may unveil more details about Project Moohan, its upcoming extended reality (XR) headset, which could mark its entry into the immersive technology space.

How to Watch Samsung Galaxy Unpacked 2025

The event will kick off at 11:30 PM IST (1:00 PM EST) and will be livestreamed on Samsung’s official website, YouTube channel, and social media platforms. As in previous years, the Galaxy S25 series is expected to debut in three variants: the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra. These devices are rumored to be powered by Qualcomm’s Snapdragon 8 Gen 3 processor, featuring 12GB of RAM as standard and Dynamic AMOLED 2X displays for enhanced visuals.

Expected Features and Design Changes

Leaked specifications suggest that the Galaxy S25 will pack a 4,000mAh battery, while the Galaxy S25+ and Galaxy S25 Ultra will feature 4,900mAh and 5,000mAh batteries, respectively. The Ultra model is expected to undergo the most significant design overhaul, reportedly moving away from the boxy shape seen in recent generations in favor of a more rounded aesthetic. Meanwhile, the Galaxy S25 and S25+ may retain their existing designs, with minor refinements.

Pricing and Pre-Reservations

Samsung has already started accepting pre-reservations in India via its official website, Samsung Exclusive Stores, and other retail outlets for a token amount of Rs. 2,000. As for pricing, the Galaxy S25 is rumored to start at EUR 909 (approximately Rs. 81,000) for the 128GB variant, while the Galaxy S25+ and S25 Ultra may be priced at EUR 1,159 (roughly Rs. 1,03,500) and EUR 1,459 (around Rs. 1,30,300), respectively. With Samsung focusing on AI-powered enhancements, camera improvements, and a potential leap in XR technology, this Unpacked event promises to be one of its most exciting yet.