India Witnesses 21% Growth in Tablet Shipments During Q4 2023; Apple Dominates Market With iPad 10 and iPad 9 Models: Report

Quarter-on-Quarter Growth of Wi-Fi Tablet Shipments in India Surges by 43%.

The Indian tablet market witnessed growth on a quarter-on-quarter basis in the last quarter of 2023. CyberMedia Research (CMR) in their Tablet PC Market Report Review for Q4 2023 noted that the tablet shipments for Q4 2023 grew, driven by a strong demand for 5G tablets. Tablets with only Wi-Fi connectivity also performed well in the quarter, seeing a quarterly rise in shipments as well as accounting for a majority of the market share. Some of the leading tablet brands as per the report were Apple, Lenovo and Samsung.

As per the CMR report, in Q4 2023 the total tablet shipments in India grew 21 percent on a quarter-on-quarter (QoQ) basis. Shipments for 5G network-supported tablets increased 43 percent on a year-on-year (YoY) basis, while tablets supporting only Wi-Fi connectivity rose 13 percent YoY, the latter accounting for 52 percent of overall shipments. The report added that shipments for the premium tablet segment, i.e. models ranging from Rs. 20,000 to Rs. 30,000, saw a 95 percent jump QoQ, showing a shift of the market towards high-end devices.

Apple retained its lead market share wise with 25 percent, the report claimed. This was boosted by the growing demand for the company’s iPad 10 and iPad 9 series models, according to the report. Lenovo claimed the close second spot with a 24 percent market share, with the Lenovo Tab M10 and Lenovo Tab M9 being the company’s lead models in India in the past quarter, the report noted.

In Q4 2023, Samsung secured the third position in tablet shipments in India with a 19 percent market share, trailing behind Apple and Lenovo. The Samsung Galaxy Tab A7 Lite and Galaxy Tab S6 Lite emerged as the most popular models from the brand during this period.

For the calendar year 2023, the Indian tablet market experienced a 14 percent year-on-year decline in shipments, as indicated by the report. Nonetheless, shipments of 5G tablets witnessed a substantial 48 percent year-on-year growth throughout the calendar year. This suggests a potential shift in consumer preferences within the tablet market despite the overall decline in shipments.

Looking ahead to 2024, the report forecasts a steady growth of 5-10 percent in the Indian tablet market driven by technological advancements, diverse product offerings, and evolving consumer preferences.