Honda and Nissan are reportedly in discussions to deepen their partnership, which could include a possible merger, according to sources on Wednesday. This move signals the increasing pressure on Japan’s automotive industry as it faces fierce challenges from EV leaders like Tesla and emerging Chinese automakers such as BYD.
Potential Scale of the Merger
If a merger proceeds, the combined entity would be valued at $54 billion, producing 7.4 million vehicles annually, ranking it as the world’s third-largest automaker behind Toyota and Volkswagen. The two companies already entered a strategic partnership in March to collaborate on electric vehicle (EV) development. However, worsening financial difficulties for Nissan have created urgency for closer ties.
Nissan’s Struggles and the Case for Collaboration
Nissan has been grappling with declining sales in the U.S. and China, which led to an 85% plunge in Q2 profits. Last month, the company announced a $2.6 billion cost-cutting plan, including eliminating 9,000 jobs and reducing production capacity by 20%. Analysts suggest the merger could serve as a rescue move for Nissan while also helping Honda address future challenges in EV development and cash flow.
“Honda’s EV ventures have struggled, and its cash flow could deteriorate next year. This deal, while aiding Nissan, is also forward-looking for Honda,” said Sanshiro Fukao, an executive fellow at Itochu Research Institute.
Market Reactions
The possibility of a merger caused Nissan shares to surge 24%, while Honda shares dropped 3%. Mitsubishi Motors, in which Nissan holds a 24% stake, saw its shares climb nearly 20%. The news also boosted shares of Renault, Nissan’s largest shareholder, by 6.7%.
Broader Challenges in the Auto Industry
The discussions come amidst intensifying global competition. An EV price war initiated by Tesla and BYD has created additional pressure on automakers struggling to stay competitive in the next-generation vehicle market. Moreover, geopolitical concerns, including U.S. President-elect Donald Trump’s threats of heavy tariffs on vehicles imported from Canada and Mexico, add to the uncertainty.
A Honda-Nissan merger could provide a new competitive axis against Toyota, which dominates the Japanese auto market. However, experts warn that such a partnership must overcome significant obstacles.
Cultural and Strategic Challenges
Analysts highlight potential difficulties in reconciling the different corporate cultures of Honda and Nissan. Honda is known for its technology-focused approach, particularly in powertrains, while Nissan’s recent struggles have raised concerns over its strategic direction.
“Mergers between major automakers rarely yield significant benefits due to culture clashes and strategy misalignments,” stated S&P Global Ratings. Tang Jin, a senior researcher at Mizuho Bank, added, “Honda’s tech-driven culture may resist a merger with a struggling competitor like Nissan.”
Broader Implications and Next Steps
The automakers are reportedly exploring ways to collaborate, such as establishing a holding company, with the possibility of a full merger under discussion. Additionally, there are plans for deeper cooperation with Mitsubishi.
Renault, Nissan’s largest shareholder, has expressed openness to a deal but will examine its implications. Meanwhile, Taiwan’s Foxconn, which has been expanding into EV manufacturing, unsuccessfully approached Nissan with a bid to take a controlling stake.
The three Japanese automakers are expected to hold a joint press conference on Monday in Tokyo, potentially to outline their plans for deeper collaboration.
