Meta Allegedly Preparing to Integrate ‘Hundreds of Thousands’ of AI Users into Facebook and Instagram
Meta is reportedly preparing to introduce a significant change to its social media platforms by adding artificial intelligence (AI) bots that will behave like regular user accounts. According to recent reports, the tech company aims to deploy AI-powered characters that can perform actions typically carried out by human users, such as posting, liking, sharing, and interacting with content. These AI bots are expected to be integrated into both Facebook and Instagram, further expanding the role of AI in social media.
The plan follows Meta’s earlier efforts to introduce AI features, with the company already allowing users to create AI characters since last July. However, this feature has been limited to the United States, and the AI characters created by users cannot be made public. The move to introduce AI-powered accounts as part of a broader vision is seen as a significant step toward fully integrating AI into the social media experience, something Meta has been working toward for some time.
Meta has already taken initial steps to weave AI into its platforms in various ways. The company has rolled out the Meta AI chatbot, integrated AI writing tools for Instagram DMs, and introduced AI avatars for influencers and content creators. The next major development, according to Connor Hayes, Meta’s Vice President of Product for Generative AI, is the launch of AI-powered user accounts. He explained that these accounts will be designed to function similarly to human profiles, with bios, profile pictures, and the ability to generate and share content across the platforms.
The vision behind these AI accounts is to make them an organic part of the social media experience, blending seamlessly with real user accounts. As AI technology continues to evolve, Meta’s integration of AI characters could redefine user engagement on Facebook and Instagram, offering new possibilities for content creation and interaction. While details about the rollout are still emerging, the move represents Meta’s commitment to enhancing its platforms with cutting-edge AI features.
