Netflix Reportedly Chooses Not to Develop Dedicated Apple Vision Pro App, Diverging from Other Major Streaming Platforms
Netflix Notably Absent from Apple’s List of Streaming Services Providing Dedicated Apps for Vision Pro Headset
Netflix won’t release a standalone app designed for the Apple Vision Pro when the device is launched in the US next month, according to a report. The streaming platform’s app is available on Apple’s iOS, iPadOS, and tvOS operating systems. Apple also allows app developers to update the tablet versions of their apps to work with visionOS, but it looks like Netflix subscribers will not be able to access the platform’s content via an app when the headset makes its debut in the coming days.
Bloomberg reports that Netflix will not offer a dedicated app for customers who purchase Apple’s $3,499 (roughly Rs. 2.9 lakh) spatial computer when it arrives in the US on February 2. The company told the publication that just like subscribers who watch Netflix using a web browser on Mac computers, users will have to stream their content without a standalone app on the Vision Pro headset.
Netflix users will face a few limitations when watching content on the Vision Pro, according to the report, including no offline download support, limited video quality settings, and no “Environments” which means that you won’t be able to watch content with an immersive background. The service also severely limits streaming quality on browsers like Firefox, Google Chrome, and Opera — Safari (macOS 11 or later) and Microsoft Edge support streaming at 4K resolution.
Netflix, the world’s most popular streaming platform, was notably absent from Apple’s list of streaming services set to offer dedicated apps on the Vision Pro headset. Apple’s announcement on Wednesday included support for various streaming apps, such as Amazon Prime Video, Crunchyroll, Discovery+, Disney+, ESPN, Fubo, IMAX, MLB, MUBI, Max, NBA, PGA Tour, Paramount+, Peacock, Pluto TV, Red Bull TV, TikTok, and Tubi.
Customers purchasing the Apple Vision Pro will gain access to 150 3D movies, including titles like Avatar: The Way of Water, Dune, Spider-Man: Into the Spider-Verse, and The Super Mario Bros. Movie. The headset supports both 2D and 3D video viewing along with Spatial Audio, as highlighted by Apple.
However, the absence of a standalone Netflix app for the Apple Vision Pro at launch might make the headset, priced at $3,499 (approximately Rs. 2.9 lakh), less appealing for users seeking a more immersive viewing experience for their favorite TV shows. Whether Netflix revisits its decision remains to be seen, especially if the Vision Pro is launched in markets outside the US.
