Oppo and OnePlus to Roll Out Global Generative AI Features in Collaboration with Google
Oppo and OnePlus have forged a strategic alliance with Google to harness the capabilities of its advanced artificial intelligence (AI) model, Gemini, for integration into their respective devices. Through this collaboration, the Chinese smartphone manufacturers aim to introduce innovative AI-driven features, enhancing the user experience across their product lines. While Oppo already boasts its native large language model, AndesGPT, which has facilitated the deployment of numerous AI features in its devices within China, the partnership with Google signifies a broader expansion of AI functionalities on a global scale.
The partnership announcement was unveiled at Google’s annual Cloud Next event, where Nicole Zhang, General Manager of AI Product for OPPO and OnePlus, emphasized the transformative potential of generative AI technology. Zhang expressed confidence in the ability of both Oppo and OnePlus to leverage this technology effectively, leveraging Gemini and Google Cloud AI to deliver impactful benefits to users worldwide. Furthermore, she underscored the collaborative efforts aimed at expanding the scope of mobile AI innovations, with a commitment to integrating diverse AI experiences through strategic partnerships with industry leaders.
In line with this collaborative initiative, Oppo and OnePlus are poised to introduce over 100 AI-generated content experiences for their user base. These experiences are expected to encompass a wide range of AI-based features that seamlessly integrate content into various aspects of the user experience. Examples of such features include the Call Summary generator and the AI image generator, both of which have been successfully introduced by Oppo in the Chinese market. This concerted effort reflects the brands’ commitment to leveraging AI technology to deliver enhanced functionality and value to their customers globally.
Oppo and OnePlus have joined hands with Google to utilise its artificial intelligence (AI) model Gemini’s capabilities in their devices. Under the partnership, the Chinese smartphone brands will get to leverage the Gemini models to introduce new AI features. Notably, Oppo already has its own native large language model dubbed AndesGPT, through which it has released multiple AI features in its devices in China. Recently, the brand announced that the Reno 11 series will get the AI Eraser feature globally.
The announcement was made during the tech giant’s annual Google Cloud Next event, where Nicole Zhang, General Manager of AI Product for OPPO and OnePlus, said, “Generative AI is a transformative technology, and I’m confident that OPPO and OnePlus are excellently positioned to deliver its benefits to users globally. Through our collaboration with Google to integrate both Gemini and Google Cloud AI into smartphones, and by forging partnerships with other industry leaders for diverse AI experiences, we’re excited to significantly expand the realm of mobile AI innovations.”
Zhang also stated that both smartphone brands are planning to introduce more than 100 AI-generated content experiences for its users. AI-generated content experiences likely mean AI-based features that incorporate content in one way or another. Some examples of these features could be the Call Summary generator and the AI image generator. Notably, Oppo has introduced both of these features in China.
Interestingly, the move coincides with Oppo’s recent announcement of bringing the AI Eraser feature to the Reno 11 series smartphones worldwide. The AI Eraser is a photo editing tool which can be found within the in-built gallery app. Once a user circles any object in the background, the AI processes and removes it, while restoring the background elements.